As I Am Long & Luxe Shampoo

Treat naturally curly or coiled hair types to the Long and Luxe Strengthening Shampoo from As I Am. Harnessing the powers of Pomegranate, Passion Fruit and Certified Organic Aloe Vera, the lightweight formula gently cleanses the hair and scalp, whilst promoting longer, stronger locks to leave strands fortified from root to tip. Helps to minimise tangling and combing damage for easier styling.

10% Improvement in Tensile Strength
47% reduction in Breakage after One Use
Ease of Combing improves by 17% after One Wash

• Includes Aloe Vera, Biotin, Pomegranate and Passion Fruit
• Cleanses hair and scalp gently and adds moisture.
• Removes flakes and product build-up
• Reduces tangles and combing damage.
• Strengthens hair for longer hair lengths.
• Improves tensile strength by 10%
• Reduces breakage by 47% after one use
• Ease of combing improves by 17%